Cancer is personal

Oncology patients are not just data records for us; they are our friends, relatives and loved ones. We view each engagement as an opportunity to help fight cancer by enabling our clients to better serve patients. We also partner with local advocacy groups to give back to the Oncology community.

Oncology dynamics are unique and necessitate a different approach

BUSINESS DYNAMICS ARE UNIQUE

  • Oncologists are among the most access-restricted physicians
  • Pathways drive utilization & establish level of control
  • Patients interact with a multi-disciplinary team during treatment
  • Site of care shift impacts net revenues due to trend towards hospital-based care
  • Biosimilars will challenge some of the largest franchises and reshape the market

DATA CHALLENGES ARE NUANCED

  • High patient value, so traditional promotion response methods do not apply
  • Use of patient-level data is critical in evaluating utilization across tumors and treatment lines
  • Market understanding is critical as no one data source is perfect
  • Critical to understand valuation of physicians, accounts, and organizations
  • Public data sources are very helpful, but need to be integrated with care

WE ARE WELL POSITIONED TO DELIVER VALUE TO ONCOLOGY CLIENTS

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