What is observed from the surface of data is just a fraction of the insights that can be mined. We leverage our expertise in health care data sources, advanced analytical techniques, and deep industry context to uncover the business critical insights that lay beneath.
We solve problems using our data analytics skills; however, we recognize that our value to clients comes from our ability to contextualize and frame the problem. Our analytical approach strictly follows the business context.
We recognize and value the unique opportunity that we have to influence patient outcomes through our projects - we appreciate and understand that there is a real person behind each data point or sales vial that we analyze.
The healthcare data landscape is rapidly evolving, and so is the complexity of drivers that affect physician treatment decisions. Our focus is to provide customized solutions via thoughtful analysis of available data sources, coupled with a deep understanding of the market drivers. During the course of our careers, we have observed a dilution in thought partnership and the reliance on one-size-fits-all approaches. We are committed to letting your business questions drive our analytical solutions, rather than applying black box solutions.
We partner with marketing teams and their analytic functions to support a variety of marketing decisions including, but not limited to, forecasting, physician segmentation, managed care drivers, and tactical planning.
We support sales operations and sales management in a variety of ways including generating innovative sales insights, understanding incentive drivers, identifying sub-national opportunities, and improving sales force effectiveness.
Our strong onshore-offshore model is structured to provide foundational support to commercial operations and business processes (such as incentive administration, weekly reporting, data warehousing, etc.).
Business decisions drive our design and approach to BI and visualization tools. We leverage an experienced design team and strong developers with expertise in the latest technology to create dashboards that are not only interactive but also impactful.
We have solved a variety of business problems for our clients across different areas of specialization. Take a look at some selected case studies below, and head over to our Offerings section for a larger list.
Patient based forecastingpdf
Sub-national promotional decisionpdf
Levels of customer affiliationspdf